In 2011, Lanvin launched its fragrance Avant Grade designed for the man who flaunts elegance and style with a strong identity.Avant-Garde by Lanvin has the unique and feel of a modern man. A distinguishable original fragrance whose woody fragrance with the passion for desire, it opens with the top note of freshness of Italian bergamot with the spiciness of Madagascan black pepper, pink peppercorns and juniper essence. At the middle of this fragrance are the notes of lavender, nutmeg, cardamom and beeswax. In the base notes vetiver mixes its chroma with the mildness of of benzoin, tobacco and Georgywood. Avant Gardes bottle is designed to just like a mans suite which demonstrates masculine appeal.